Search for Tomorrow is an American television soap opera. It began its
run on CBS on September 3, 1951, and concluded on NBC, 35 years later,
on December 26, 1986.Set in the fictional town of Henderson in an
unspecified state, the show focused primarily on the character of
Joanne, known to the audience as "Jo." Actress Mary Stuart played Jo
for the entire run.Search for Tomorrow was created by Roy Winsor and
was first written by Agnes Nixon (then known professionally as Agnes
Eckhardt) for the series' first thirteen weeks and later by Irving
Vendig.The program was one of several packaged from the 1950s through
the 1980s by Procter & Gamble Productions, the broadcasting arm of the
famed household products corporation. Procter & Gamble used the show
to advertise products like Joy dishwashing liquid and Spic and Span
household cleaner. As the show's ratings increased, other sponsors
began buying commercial time.
run on CBS on September 3, 1951, and concluded on NBC, 35 years later,
on December 26, 1986.Set in the fictional town of Henderson in an
unspecified state, the show focused primarily on the character of
Joanne, known to the audience as "Jo." Actress Mary Stuart played Jo
for the entire run.Search for Tomorrow was created by Roy Winsor and
was first written by Agnes Nixon (then known professionally as Agnes
Eckhardt) for the series' first thirteen weeks and later by Irving
Vendig.The program was one of several packaged from the 1950s through
the 1980s by Procter & Gamble Productions, the broadcasting arm of the
famed household products corporation. Procter & Gamble used the show
to advertise products like Joy dishwashing liquid and Spic and Span
household cleaner. As the show's ratings increased, other sponsors
began buying commercial time.
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